The Canadian Agricultural HR Council is a national, non-profit organization focused on addressing human resource issues facing agricultural businesses across Canada. The Council works to fully understand and meet the unique needs of those within the various commodity areas that define the national agricultural industry. We are recognized as the centre for reliable labour market information, and the access point for customizable solutions related to LMI, HR management and training. For more information about the Canadian Agricultural HR Council, visit https://cahrc-ccrha.ca/.
The overall project will assist the agriculture industry to secure a highly skilled workforce to grow the industry in future years by identifying skills most in need, training job seekers with the skills in highest demand and assist employers in recruiting and retaining staff. The project outcomes will assist the agriculture and agri-food industry in its economic recovery after the pandemic and will enable the industry to grow the Canadian economy in future years. This is a significant project with a number of sub-projects and deliverables included.
To ensure success of all aspects of project delivery, there is a significant requirement for marketing and communications activities as well as engagement of new and existing stakeholders. There is a requirement to connect the project activities with other initiatives within the Council for streamlined communications and operational efficiency. The third requirement is to ensure the project activities are delivered in a way that supports their sustainability post-funding.
CAHRC currently has in-house resources to support development and dissemination of materials as well as managing third-party service providers. These internal resources include a Marketing and Communications Specialist, Stakeholder Engagement Specialist and Project Assistant. There are also supports available from the Executive Director, Program Managers and project teams. There is not currently internal capacity to develop and deliver the volume of marketing, communications and stakeholder engagement work required within the timeframe of the project.
The overall objective of this specific Request for Proposal is to secure a firm that can provide full service strategic marketing and communications services as well as stakeholder engagement support service to ensure the successful delivery of the Growing the Agriculture Workforce of the Future project.
