RFP 2021 - 1208 – 413 - Corporate Sponsorship Program Services

TVO is seeking experienced and professional services to perform the following, under the direction of the CEO:

1. Develop a robust strategic partnership program as a key enabler to TVO’s business objectives (see Attachment B – Strategic Overview for description of TVO’s recently developed strategic plan). Objectives for this program are as follows:
   1. Grow audience with defined target groups.
      1. Partners can expose TVO to new audiences, particularly with targeted underserviced groups.
   2. Support TVO brand relevancy.
      1. Shifting TVO’s brand perception with current and target audiences is supported by association with partners who have strong brand equity, reach and established relevance.
   3. Evolve an integrated content and channel strategy.
      1. Utilizing technology and channels of partners can offset budget needs and get TVO further, faster with an integrated content and channel strategy.
   4. Increase earned revenue profitability.
      1. In the mid to long term, corporate partnerships have much higher profitability compared with individual donations. TVO expects an approx. 30% cost to deliver for a strategic partner.
      2. After peaking at $1M in corporate sponsorship revenue in fiscal year ending March 31, 2019, this revenue has stagnated since then.
2. Implement the strategic partnership program directly through its resources working with TVO supporting resources.
   1. The initial term will be one year with an option to extend for a further year, which will be based on performance results.
      1. Performance targets will be set and mutually agreed upon through this RFP process.