This request for proposal (RFP) is distributed with the intent to procure a qualified branding and marketing consultant to assist in launching South East Health Unit. The objective is to develop a distinct brand identity and execute a comprehensive marketing strategy that will include the name, logo, and visual identity.
Objectives include:
•Developing a distinctive brand identity through a consultative process;
•Creating marketing collateral including, but not limited to, logos, taglines, brand guidelines and templates;
•Developing and executing a strategic marketing plan to launch the new health unit;
•Developing a plan to transition to new branding including sunsetting legacy brands and accounts;
•Increasing awareness of the new health unit; and
•Enhancing engagement with existing interest holders.
The scope of services would broadly include:
•Developing a consultation plan and conducting internal consultations with staff on options for brand identity;
•Developing a comprehensive brand identity strategy and identity package;
•Designing and delivering creative concept options for logos, taglines, and other brand elements, such as typography and colour palettes;
•Creating a brand style guide outlining proper usage of all brand elements for use in print and electronic advertising, website and social media design, online directories, media placement, public relations, outdoor signage and brand recognition;
•Creating agency templates such as letterhead, business cards, and MS PowerPoint;
•Developing a detailed marketing plan and calendar, including digital marketing strategies, advertising campaigns, social media strategies, and public relations efforts; and
•Providing evaluation to ensure the effectiveness of the marketing efforts including metrics such as reach and engagement.
