Basic Information

Reference Number

00004193837

Issuing Organization

Ontario Shared Services

Solicitation Type

RFB - Request for Bid (Formal)

Solicitation Number

pr_4129

Title

Project: tender_19961 - Experiential Marketing Services for the Foodland Ontario Program

Source ID

SCRIBE

Details

Location

Ontario

Purchase Type

Not Stated

Dates

Publication

2024/08/19 09:15:00 AM EDT

Closing Date

2024/09/23 11:00:00 AM EDT

Contact Information

Japjot Lail

japjot.lail@supplyontario.ca

Description

Request for Bid (RFB) Experiential Marketing Services for the Foodland Ontario Program.

RFB for the provision of development, execution, and management of experiential marketing services within the province of Ontario for the Foodland Ontario program (Ministry of Agriculture, Food and Agribusiness).

For over 47 years, the Foodland Ontario Program has been a consumer-facing marketing and communications program that promotes Ontario foods (e.g., fruits, vegetables, meat, dairy, eggs, and other food products).

As part of the Ministry’s strategy to increase awareness and sales of Ontario foods, Foodland Ontario is seeking a vendor to execute experiential (sampling) marketing programs. This type of activity has long been a successful tactic for getting products in the hands of consumers. They provide the consumer with a ‘reason to believe’ through a more immersive experience based on being able to taste and learn about local foods through sampling. In turn, this offers a higher potential to alter on-going purchasing behavior.
Scope of Work
The Vendor will be required to plan and execute Ministry engagement initiatives and events such as experiential marketing programs and food sampling at grocery locations and a small number of other locations where local food is sold (e.g., farmers’ markets, on-farm market). Locations of store activations will be balanced province-wide. Multiple waves of activations will be required across multiple grocery banners during the term of the contract.

Brand Ambassadors will intercept and engage Ontario principal grocery shoppers to communicate the availability and key benefits of buying and eating Ontario commodities, as well as preparing recipes featuring locally sourced ingredients to persuade customers to sample product.

The Vendor will also be required to manage ancillaries as well as kitting, fulfillment, and shipping services in the delivery of the experiential marketing program.

Disclaimer All amendments to the associated notice, including amended documents, plans and specifications (where applicable), are issued by the originator of the notice. MERX asks you to contact the buying agency directly for these amendments. MERX stipulates that potential bidders may also be required to register with the buying authority as a bidder/plan taker. The contact information can be found within the main tender document and/or on this notice abstract.

Toutes les modifications associées à cet avis d’appel d’offres ainsi que les documents, les plans et les spécifications sont générés par l’entité responsable des achats (l’acheteur). S’il vous plait, contactez-le directement pour les addenda. Veuillez notez qu’il se peut que les fournisseurs soient obligés de s’inscrire directement avec l’acheteur. Vous pouvez trouver leur coordonnées dans le document principal ou dans l’abstrait de l’avis d’appel d’offre.

Source: https://ontariotenders.app.jaggaer.com/