Basic Information

Reference Number

0000196230

Issuing Organization

York University

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

P21-129

Title

Full-Service Performance Marketing – Schulich Executive Education Centre

Source ID

PU.AC.ON.322261.C80817

Agreement Types

Broader Public Sector (BPS)

Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

Details

Location

Canada, Ontario, Toronto

Purchase Type

Duration: 3 years
Option: + 2 + 2

Description

Address:
York University
Procurement Services
4700 Keele Street
Toronto, Ontario
Canada, M3J 1P3

Description:
York is seeking a Proponent with substantial experience and resources to provide Full-Service Performance Marketing services to the Schulich Executive Education Centre (“SEEC”). Specifically, the selected Proponent will demonstrate superior experience and capability in recommending, executing and optimizing digital marketing strategies for higher education institutions. SEEC is looking to engage one (1) or more Proponents to review and provide recommendations for best practices on the marketing strategy. The selected Proponent(s) will provide strategy development and execution for the renewed marketing strategy. The Proponent will provide SEEC tangible recommendations, implementation support, data analysis and reporting throughout the project.
York will only consider Proposal submissions received from Proponents who have registered with MERX (www.MERX.com) for this competitive bid. Proposal submissions from Proponents who have not registered and obtained this Bid Document directly from MERX will be disqualified.

Tendering Website:
Proponents will find the complete RFP Documents at: https://www.merx.com/

Pricing and Payment Terms are available on the MERX website, respectively.

Procurement Method:
Open tender whereby all interested Proponents may submit a Proposal.

Estimated Quantities:
Available within the RFP Documents.

Submission Details:
Proponents shall submit their Proposal response at: https://yorku.bonfirehub.ca

Submission Deadline:
April 16, 2021 at 3:00:00 pm ET.

Public Opening:
Not Applicable.
Conditions for Participation:
Available within the tender document.
Mandatory Submission Requirements:

Qualifications and Experience
Methodology and Timetable/Workplan
References
Samples
Pricing Schedule
Acknowledgement

Complete submission requirements are provided within the RFP documents.

Scored Submission Requirements:

Mandatory Requirements
Qualifications and Experience
Approach
Samples
Financial Evaluation; and
Short-Listed Proponent Presentation (if required)

Complete submission requirements are provided within the RFP documents.

This procurement is covered by Chapter 5 of the Canadian Free Trade Agreement.

Delivery Date:
Service implemented by a tentative date of June 1, 2021

Duration of Agreement:
The initial term of the Agreement shall be for thirty-six (36) months, with two (2) optional twenty-four (24) month extensions.

Additional Options:
Available within the tender document.

Negotiation:
York reserves the right in its sole discretion to negotiate modifications to any Proposal received without becoming obligated to offer to negotiate with any other Proponent(s).

Supplier Prequalification (if applicable):

Not Applicable.

Responses must be submitted in English.

Proponents should note that information contained within this notice is subject to change. Proponents are encouraged to download the tender document which contain the most current information.

If there is a conflict between the RFP documents and this RFP Notice, the RFP documents will take precedence.

Dates

Publication

2021/03/31 02:27:14 PM EDT

Question Acceptance Deadline

2021/04/09 12:00:00 AM EDT

Questions are submitted online

Closing DateA - Latest Amendment

2021/04/26 03:00:00 PM EDT

Contact Information

Carolyn Fasick

416-736-2100 ext. 44626

cfasick@yorku.ca

Buyer Preferences, Guidelines & Requirements

General Requirements

- Insurance Required

- Samples Required

Bid Submission Process

Bid Submission Type

Physical Bid Submission

Additional Bidding Instructions

All Proposals and accompanying documents must be uploaded electronically at the appropriate project on https://yorku.bonfirehub.ca. York will NOT accept hard copy Proposals.

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