Basic Information

Reference Number

0000223206

Issuing Organization

McMaster University

Owner Organization

McMaster University

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

JC 04-22-867

Title

Marketing & Creative Services Preferred Supplier

Source ID

PU.AC.ON.224221.C98699

Agreement Types

Broader Public Sector (BPS)

Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

Details

Location

Canada, Ontario, Hamilton-Niagara Peninsula

Delivery Point

McMaster University

Purchase Type

Duration: 3 years
Option: Up to 2 additional years

Description

Purpose and Background

McMaster University invites qualified bidders to submit responses for the provision of a Marketing & Creative Services Preferred Supplier in accordance with the terms of this Request for Proposal.
Proponents must quote the entire bid. Partial bids will not be accepted.
The Marketing team, as part of the Office of Communications, Marketing and Public Affairs, is seeking a preferred supplier who can manage the marketing and creative services tasks for the University. Specifically, the Marketing team is seeking a preferred supplier with knowledge, training and the tools for production of creative assets, starting with the 2022/23 fiscal year. Creative services include, but are not limited to, digital advertisements, marketing emails, graphic design, animation, video, infographics, logo production, website site-mapping and design, etc. Proponents should provide a full outline on how they can support these creative deliverables and include a portfolio of applicable work as further described in this document. The University plans to use the Preferred Supplier for all generic creative services and brand consultation work required that cannot be done in-house. However, McMaster may continue to work with other suppliers for specific project work when required.
Increasing competitiveness between post-secondary institutions combined with the looming end of Ontario’s enrolment boom, the status of rankings and reputational surveys, the challenges of recruiting the best students and faculty, and the importance of universities establishing a clear and prominent place for themselves, have created a growing need for McMaster to differentiate itself and to invest more actively to build the University’s reputation nationally and internationally. The external advertising program is a key initiative to help differentiate and promote McMaster as a highly recognized, research-intensive University within the competitive international environments. This relies heavily on effective creativity that meets the University’s brand standards and practices to help solidify the McMaster style. The advertising program targets key audiences which include, but are not limited to, prospective students (both international and domestic), influential researchers and university leaders globally, current and former students, and the McMaster community.
McMaster is focused on advancing our digital ecosystem, through the identification and delivery of a shared user experience, design, analytics and content management system and the ability to build the University brand and digital channels in a more cohesive, efficient and effective way. A well-developed digital ecosystem will support our ability to improve our global reputation which ultimately will help influence our results in global rankings as well. It will also better profile our research; our academic programs; and our ability to attract top students, faculty and staff. Investing in McMaster’s digital ecosystem will enable us to innovate and iterate for the greater good of the institution.

Term

The term of this agreement is for an initial term of three (3) year with an option to renew for up to an additional two (2) years to be renewed on a yearly basis as required, at McMaster’s sole discretion.

Dates

Publication

2022/05/05 09:39:47 AM EDT

Question Acceptance Deadline

2022/05/24 02:00:00 PM EDT

Closing Date

2022/06/07 02:00:00 PM EDT

Contact Information

James Carnemolla

905-525-9140 ext. 24587

carnemoj@mcmaster.ca

Bid Submission Process

Bid Submission Type

Physical Bid Submission

Additional Bidding Instructions

All Proponents must have obtained the RFP from www.Merx.com (MERX®). Failure to have obtained the RFP from MERX®. will result in disqualification.

Proposals must be submitted through McMaster University’s online Bonfire portal at: https://mcmaster.bonfirehub.ca/opportunities
Submissions by other methods will not be accepted.
Minimum system requirements are Internet Explorer 8/9/10+, Google Chrome, or Mozilla Firefox. Javascript must be enabled.
Proponents should contact Bonfire at Support@GoBonfire.com for technical questions related to submissions, or visit Bonfire’s help forum at https://bonfirehub.zendesk.com/hc.
Proposals must be uploaded and finalized on or before the Submission Deadline set out in the RFP Timetable.
Uploading large documents may take significant time, depending on file size and internet connection speed. It is strongly recommended that proponents allow sufficient time of at least one (1) hour before the Submission Deadline to upload documents and finalize their submissions.

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