Basic Information

Reference Number

0000277811

Issuing Organization

Ontario Lottery and Gaming Corporation (OLG)

Owner Organization

Ontario Lottery and Gaming Corporation (OLG)

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

25-01291

Title

New Market Research Programs

Source ID

PP.CO.ON.573383.C106049

Agreement Types

Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

Details

Location

Canada, Ontario, Toronto

Delivery Point

Canada

Purchase Type

Term: 2025/02/01 12:00:00 AM EST - 2027/01/31 12:00:00 AM EST
Option: 1 Year

Description

OLG operate in a highly competitive and dynamic market. To maintain relevance, maximize revenue, and fulfill their public service mission, a deep understanding of player behavior, preferences, and market trends is essential. Market research provides invaluable insights into player demographics, motivations, and spending habits, enabling lottery organizations to make data-driven decisions that drive growth and enhance the overall player experience.

OLG is looking to procure the services of one (1) qualified Respondent for each of the four Research Programs listed below.

Customer Desirability Frameworks & Toolkit for Lottery Innovation.
Conversational & mobile-first research
Planogram testing, merchandising, digital signage at stores
Applied psychology to Human Insights and Interaction Design for Gaming Sector

Dates

Publication

2024/09/06 03:32:57 PM EDT

Question Acceptance Deadline

2024/09/26 12:00:00 AM EDT

Closing Date

2024/10/11 03:00:00 PM EDT

Contact Information

Flavia Redshaw

416-224-7026

fredshaw@olg.ca

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

In attached document

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	Yes	No
No entries

Additional Bidding Instructions

Please provide pricing in a different file.

© MERX - All rights reserved. No part of the information on this Web Site may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of MERX and the Minister of the participating government department (if applicable). MERX, the Minister nor the Contracting Authority will assume responsibility or liability for the accuracy of the information contained in the publication.