Basic Information

Reference Number

0000168086

Issuing Organization

Travel Manitoba

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

500

Title

ECONOMIC IMPACT OF MANITOBA’S FRANCOPHONE AND MÉTIS TOURISM INDUSTRY

Source ID

PP.CO.MB.974253.C98356

Details

Location

Canada, Manitoba

Purchase Type

One Time Only- Delivery Date:2020/05/29

Description

REQUEST FOR PROPOSAL

FOR THE PROVISION OF EVALUATING THE ECONOMIC IMPACT OF MANITOBA’S FRANCOPHONE AND MÉTIS TOURISM INDUSTRY

To

Travel Manitoba
21 Forks Market Road
Winnipeg, MB
R3C 4T7

January 2020

REQUEST FOR PROPOSAL
Evaluating the Economic Impact of Manitoba’s Francophone and Métis Tourism Industry

Travel Manitoba is a Crown Corporation responsible for stimulating innovative, sustainable tourism growth in Manitoba’s $1.6 billion tourism industry. In partnership with the tourism industry, Travel Manitoba is responsible for tourism marketing, visitor information services, research and public information.

OBJECTIVE

The primary objective of the project is to measure the economic impact of Manitoba’s Francophone and Métis tourism sector that is based in the French and Michif culture and language. The project includes evaluation of GDP, employment and taxation impacts. Secondary objectives include tourism asset assessment, determination of industry characteristics, visitor profiling and identification of product development opportunities. The outcome will be a project report summarizing results, economic impact evaluation and recommendations by May 15, 2020.

BACKGROUND

In April 2019, the Province of Manitoba launched the Provincial Tourism Strategy for Manitoba. This ambitious strategy targets a 19% increase in the number of visitors to Manitoba and a 40% increase in visitor spending by 2022. In support of these outcomes, Travel Manitoba has worked with the Francophone and Métis tourism community to develop a Francophone and Métis Tourism Strategy for Manitoba which will be launched officially in early 2020.

Both the Francophone/Métis and Provincial Tourism Strategies identify the importance of fostering and expanding demand-generating Francophone and Métis experiences which hold the potential to create significant new visitation. The Francophone and Métis Strategy specifically outlines the need to assess current tourism assets, identify significant product development opportunities and complete an economic impact study. The results of the study will be used to build the business case for increased investment in Francophone and Métis tourism as well as to form a benchmark against future growth and development of the sector.

The Francophone and Métis tourism industry in Manitoba can be considered emerging and includes experiences, celebrations and learning opportunities that showcase historical and contemporary culture. These experiences target both French and English speaking markets and destinations that are enhanced by French and/or Michif languages. Preparatory research has been done on the Francophone and Métis tourism industry in the form of a business inventory.

SCOPE OF SERVICES

Travel Manitoba has outlined the scope of services below including a proposed methodology for gathering data to complete the study. Travel Manitoba is open to exploring other methodology options as proposed by bidders.

Design and execute a survey (available in both French and English) of Francophone and Métis tourism products/companies to collect the following information:
- Classify tourism products as visitor ready, market ready or export ready
- Identify number of visitors, visitor expenditure, visitor origins (state/province/country), seasonality of visitation for tourism products
- Provide the above analysis according to the following categories: museum, outdoor adventure, culinary, cultural, festival/event
- Product development needs and opportunities
Prepare an interim report on preliminary findings upon completion of the first survey
Design and execute a survey (in French and in English) of tourists that have visited Francophone and Métis tourism experiences in Manitoba. Focus on Manitoban visitors since they will form the largest geographic group of visitors. Where customer lists are available, also survey out of province travellers. Collect the following information:
- Trip motivation, activity interests, psychographic profile by Explorer Quotient type
- Expenditure data for Francophone and Métis tourism excursions, trip characteristics, attitudinal data, trip planning, demographic data, distance travelled, primary language spoken (French and English)
- Perception of Manitoba Francophone and Métis tourism products
Analyze data from the two surveys to determine:
- Total GDP impact generated including direct and indirect impacts of Francophone and Métis tourism
- Tax impacts at the federal, provincial and municipal level
- Characteristics of the industry including market readiness status, seasonality patterns, geographic distribution of establishments etc.
- Identify total expenditures for Francophone and Métis tourism as well as by category (accommodations, culinary, attractions etc.)
- Total number of jobs and labour income generated by the sector
- Visitor analysis and profile (demographics, travel motivations, etc.)
- State of the industry including strengths, weaknesses, opportunities and threats
- Product/market matches for francophone products in Manitoba and identify development opportunities that hold the most potential to increase tourism expenditures in Manitoba.
The analysis and reporting must include:
- Executive Summary – key findings in all areas
- Introduction – objectives, methodology, reporting
- Analysis and reporting of all findings in key sections
- Conclusions and recommendations
- Appendices: copy of questionnaire, and data files based on methodologies employed. For example, statistical tables for all analyses completed, complete references for secondary sources.
- The final report must be submitted electronically in Microsoft Word format. A summary of the report must also be provided in PowerPoint.
Travel Manitoba will administer the project under the direction of an Advisory Committee which is comprised of Francophone and Métis tourism organizations in Manitoba. The consultant will be expected to present the final report in-person to the Steering Committee in French, as well as provide verbal and written progress reports in French and English as required.
The proposal as well as all reports must be available in both French and English. All surveys must be available for the respondent to complete in both French and English. All presentations and communication must be possible in both French and English.

DELIVERABLES AND PROPOSED TIMELINES

DeliverableTimeline
RFP issuedJanuary 13, 2020
Question submission deadlineJanuary 24, 2020
Proposal DeadlineJanuary 31, 2020
Anticipated contract start dateFebruary 10, 2020
Interim ReportMarch 31, 2020
Final ReportMay 15, 2020
Presentation to Steering CommitteeMay 2020

Any questions or requests for clarification should be submitted by 12:00noon CST on January 24, 2020. Questions must be submitted via email to: Elise Wood, Business Development Specialist at elwood@travelmanitoba.com.
Proposals must be received by January 31, 2020, 4:00pm CST
Please submit your proposal to:

Elise Wood
Business Development Specialist
Travel Manitoba
Email: elwood@travelmanitoba.com

EVALUATION

Evaluation of submissions will be based on the following criteria:

Previous experience                                                                                       20%
Ability to fulfill mandate/technical requirements                                             20%
Ability to speak and deliver services in French                                             10%
Ability to provide written content in French                                                    10%
Creativity and uniqueness in approach                                                          10%
Proposed Fee for Services                                                                             10%
References                                                                                                     20%
Total                                                                                                               100%

Travel Manitoba reserves the right to reject all or any proposals.

Dates

Publication

2020/01/13 01:58:59 PM CST

Bid Intent

Required

Bid Intent Deadline

2020/01/24 12:00:00 PM CST

Question Acceptance Deadline

2020/01/24 12:00:00 PM CST

Questions are submitted online

Closing Date

2020/01/31 04:00:00 PM CST

Contact Information

Yan Cong

204-927-7826

ycong@travelmanitoba.com

Elise Wood

204-481-1441

elwood@travelmanitoba.com

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

No Pricing

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	Yes	No
No entries

Additional Bidding Instructions

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