Basic Information

Reference Number

0000072724

Issuing Organization

Explorers' Edge

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

29-11-2017-b

Title

2018 International Trade & Consumer Marketing Campaign

Source ID

PP.CO.ON.776583.C79810

Details

Location

Canada, Ontario, Muskoka-Kawarthas

Purchase Type

One Time Only- Delivery Date:2018/04/30

Description

Executive Summary:
Following our successful 2017 international marketing campaign entitled “Share Your Canada,” in February 2018, RTO12 will launch a substantial new social content campaign that will once again target international travelers in the United States and the United Kingdom and promote visitation to northern Ontario for the late spring (June) and summer (July, August) vacation seasons.
To strengthen our marketing output to these markets, starting in January 2018 and through February 2018, we will first refine the ‘10 Explorers’ Edge Itineraries’ that were outcomes of the “Itinerary & Package Development for International Markets” created in 2017 by Twenty31 Consultants (based on Destination Canada’s EQ Segments), and we will, working with regional tourism businesses, develop final package recommendations (showcasing tourism businesses/partnerships) that align with these refined itineraries.
In additional to promoting these final itineraries and packages directly to consumers, we will also ensure they meet the criteria of international tour promoters who sell trips to Canada, and whom we will also commence targeting to have them insert our product into their programs in order to attract even more international visitors to northern Ontario.
The 2018 International Trade & Consumer Marketing Campaign is also integral to ensuring that, should commercial air service be successfully introduced at the Muskoka Airport in 2018, RTO12 will have an ongoing, extremely robust international marketing program to leverage in order to promote that service to international travelers.

Dates

Publication

2017/11/29 02:23:39 PM EST

Bid Intent

Optional

Bid Intent Deadline

2017/12/07 04:00:00 PM EST

Questions are submitted online

Closing Date

2017/12/07 04:00:00 PM EST

Contact Information

James Murphy

705-706-1649

james@explorersedge.ca

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

Lump sum

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	Yes	No
No entries

Additional Bidding Instructions

The Opportunity:
Reporting to the RTO12 Senior Director of Communications & Strategy and working as part of a greater marketing team the consultant role will act as a quarterback for the optimal development and execution of the international trade and consumer marketing campaign.
The measurable economic benefits of the project include:

Increase in long-haul visitors to the Explorers’ Edge region
Increase in extended stays in the Explorers’ Edge region
Increase in room night occupancy in the Explorers’ Edge region

Other measurable benefits that relate to the project include:

International Tour Operator Engagement
Number of international tour operators that embrace regional packages and include them in communication / sales
International consumer list creation for further and ongoing lead nurturing activities
Building of interest in the region, in Ontario, and in Canada as a preferred and branded destination in 2018
The refinement of specific region-wide itineraries and packages

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