Basic Information

Reference Number

0000256127

Issuing Organization

College of Immigration and Citizenship Consultants

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

0000256127

Title

2024 Fraud Prevention Month Campaign

Source ID

PP.NP.Ont..1173106.C113071

Details

Location

Canada, Ontario, Toronto

Description

The College is seeking proposals from qualified advertising agencies with expertise working with multicultural, global audiences to undertake the College’s 2024 Fraud Prevention Month campaign. The purpose of this initiative is to raise public awareness about the College and the importance of using a licensed Immigration Consultant.
The College is seeking the development of an integrated, multi-channel campaign to effectively target international audiences through a variety of platforms and strategies. The campaign will require campaign strategy development, clearly established outcomes in support of the College’s objectives, and associated metrics and post-campaign analysis.

Dates

Publication

2023/09/15 03:43:23 PM EDT

Question Acceptance Deadline

2023/09/22 05:00:00 PM EDT

Closing Date

2023/10/06 05:00:00 PM EDT

Contact Information

Jessica Freeman

jfreeman@college-ic.ca

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

In attached document

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	Yes	No
No entries

Additional Bidding Instructions

To simplify the evaluation process and obtain maximum comparability, the College requires that all submissions to the RFP be organized in the following manner:

1. Executive Summary An introduction to your company and your organization’s qualifications as they relate to the College’s requirements. NOTE: must contain signature(s) of authorized corporate signatories.
2. Understanding of the project A detailed summary of the project. Describe your understanding of the work to be performed and how your company is best suited to deliver the project within the timeframe. No spec creative will be accepted.
3. Project Team
A list of the titles of all individuals that will be involved in this project from start to end.
4. Proposed Strategy Recommended strategy detailing how to effectively reach the target audiences, including how the campaign will be measured and optimized for effectiveness.
5. Timelines Identify the timelines and milestones based on the requirements outlined in the Scope of Work.
6. Budget Provide a firm estimate of fees for the services to be provided and whether your company uses an estimated hourly rate or commits to a project cost together with an outline of any anticipated expenses.
7. Creative Portfolio Include a portfolio of three to five relevant projects that your company worked on in the past five years to demonstrate your company’s creative and media abilities and techniques to reach target audiences.
8. Client References Include a list of three to five relevant clients your company has served in a similar capacity within the past five years with the names and telephone numbers of any references we may contact. 9. Additional Information Please provide any additional information which you believe would be useful in evaluating your proposal.

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