**THIS POSITION IS AVAILABLE TO BOTH QUALIFIED INDIVIDUALS THAT WOULD LIKE TO APPLY, AND TO COMPANIES OR FIRMS THAT CAN DELIVER THE BELOW OBJECTIVES. AS SUCH, IT IS BEING RELEASED BOTH AS A JOB POSTING AND AS AN RFP. THE MOST QUALIFIED PROPONENT WILL BE SELECTED.
Central Counties Tourism is the provincially-funding not-for-profit dedicated to supporting and promoting the tourism assets of Durham Region, York Region and Headwaters Tourism Region. Sports Tourism and Meetings & Conventions have been identified as growth areas for the region.
Central Counties has developed a product designed to promote tourism businesses to the tens of thousands of visitors that descend on the region for sports tournaments and conferences. CCT requires a motivated individual or a company to build and execute a plan to explain the program to high quality tourism businesses in the Attractions, Restaurant and Retail sectors and get them to provide a discount for these visitors. There is NO CHARGE for a business to be part of the program so there is no risk in being part of it.
The product will be promoted to sport tournament organizers and convention/event planners as another reason to host their events within Central Counties. To this end, it is important to have high-end, recognizable partners as part of the program.
To successfully complete this project, the proponent must develop and execute a plan to enroll quality stakeholders to take part in the CCT Rewards Program. The enrolled stakeholders must include at minimum:
- 3 sit down chain restaurants in each of the following municipalities: Oshawa, Whitby, Ajax, Pickering, Markham, Richmond Hill, Vaughan, Aurora (24 Total)
- 2 sit down chain restaurants in each of the following municipalities: Clarington, Uxbridge, Newmarket, Caledon, Orangeville (10 Total)
- 1 sit down chain restaurant in each of the following municipalities: Scugog, Brock, Georgina, King, Whitchurch-Stouffville, East Gwillimbury (7 Total)
- 2 non-chain upscale restaurants per region (York and Durham). Must be in the towns listed in point 1 (4 Total)
- 1 non-chain upscale restaurant per region (York, Durham, Headwaters). Must be in the towns listed in points 2 and 3 (3 Total)
- 2 year-round family attractions (bowling, laser tag, rock climbing, etc.) per region (York, Durham, Headwaters) (Total 6)
- 2 year-round art/culture attractions (museums, art galleries, historic houses, etc.) per region (Total 6)
- 3 large attractions (Canada’s Wonderland, McMichael Gallery, Tree-Top Trekking, etc.) (Total 3)
- 3 large retail districts (shopping centres, historic downtowns) (Total 3)
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In total, and at minimum, CCT requires that 66 businesses enroll in the program and offer tournament and convention goers discounts to drive additional visitation.
Remuneration
The contract will be pay for performance. The individual or company will receive $75 for each business (approved by CCT) that enrolls in the rewards program to a maximum of 100 participants.
A one-time fee of $5,000 will be paid to the individual or company upon successfully completing the project prior to March 31, 2016.
$ 7,500 100 businesses x $75/business
$ 5,000 Completing project prior to March 31, 2017
$12,500 Maximum remuneration. A mutually agreeable payment schedule will be finalized with
the successful individual or company and written into the contract.
Expenses
CCT will remit to the successful individual or company $0.40/km for travel from agreed upon starting point (home or office) to stakeholders within the region. It is expected that the successful individual or company will cluster their daily meetings to a geographic area to avoid unnecessary mileage.
Responsibilities
- Fully understand the purpose and structure of the program
- Review current program and collateral
- Develop communications strategy and supporting collateral
- Data-mine stakeholders to approach to be part of the program
- Review list with CCT ED and Business Development Manager for approval
- Develop engagement strategy, including timelines, for approval
- Educate potential stakeholders about the program and assist in their enrollment
- Weekly reporting to CCT ED and Business Development Manager
Successful proponent will have:
- Proven track record of product development and implementation
- Proven experience in sales planning and execution (including cold calls), preferably within the tourism / group sales industries
- Superior communication skills (verbal and written)
- Demonstrated time management ability
- Valid drivers licence and vehicle
