Basic Information

Reference Number

0000144785

Issuing Organization

Canadian Red Cross

Owner Organization

Canadian Red Cross

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

RFP 3 FD 01/19

Title

Donor Loyalty Program

Source ID

PP.CO.ON.783021.C94797

Details

Location

Canada, All of Canada, All of Canada

Description

The Canadian Red Cross (CRC) requires a supplier to develop the multitude of touch points, cadence and content that will become CRC’s all-inclusive donor loyalty program and donor experience. The strategy must fit within CRC’s strategic analytical framework and analytical recommender system (currently in development). The focus is on creating individualized donor journeys that will be personalized across all media (email, phone, text, mail, etc.) driven by best practices in loyalty and customer/donor experience. The project will focus on both new acquisitions and existing donors and will aim to increase donor engagement and lifetime spend with CRC. CRC requires a three- year agreement with the successful bidder; bids should take this into consideration.

Dates

Publication

2019/03/07 03:26:40 PM EST

Bid Intent

Not Available

Question Acceptance Deadline

2019/04/04 04:00:00 PM EDT

Questions are submitted online

Closing Date

2019/05/02 04:00:00 PM EDT

Contact Information

Bill Rostek

613-740-1808

bill.rostek@redcross.ca

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Envelope 1 - Technical Offer

Pricing

No pricing in this envelope

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	No	No
No entries

Additional Bidding Instructions

Proposals are to be sent in by email with three (3) attachments in PDF format titled as follows: Part One – Technical Offer; Part Two – Financial Offer; Part Three – Supplier Profile Information Questionnaire.

Envelope 2 - Financial Offer

Pricing

Lump sum

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	No	No
No entries

Additional Bidding Instructions

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