Basic Information

Reference Number

0000238412

Issuing Organization

Canadian Red Cross

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

CRC 22-23

Title

Digital Marketing Agency

Source ID

PP.CO.ON.783021.C109303

Details

Location

Canada, All of Canada, All of Canada

Delivery Point

By email to: kelly.wong@redcross.ca

Purchase Type

Duration: 3 years
Option: potential 2x 1year extensions

Description

The Canadian Red Cross (“CRC”) is soliciting information from industry so that it may select a service provider for a full-service digital agency to become our agency of record. CRC is looking at putting in place a three (3) year term agreement with the option to extend two (2) consecutive (1) year extensions with the Successful Bidder.

CRC’s Philanthropy team utilizes large mass marketing programs to raise funds and engage donors. CRC is looking to put a greater focus on integrated marketing campaigns across all mass marketing channels (direct mail, telemarketing, online, face-to-face, Short Message Service etc.) as well as improve our digital fundraising campaigns and overall program performance. Digital Marketing has played a key role in CRC’s fundraising strategy for many years with the program largely been directed by internal teams. As the digital marketing program grows and is expected to play an even greater role as revenue generating channel in the years to come, expert level strategic direction, as well as technical and tactical expertise is required.

CRC is looking to partner with a best-in-class agency to elevate our digital marketing program.

Dates

Publication

2022/12/29 03:58:43 PM EST

Bid Intent

Not Available

Question Acceptance Deadline

2023/01/17 05:00:00 PM EST

Questions are submitted online

Closing Date

2023/02/03 05:00:00 PM EST

Contact Information

Kelly Wong

514-232-4738

kelly.wong@redcross.ca

Bid Submission Process

Bid Submission Type

Physical Bid Submission

Additional Bidding Instructions

By email to: kelly.wong@redcross.ca

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