NSGC24-001 - Gambling Literacy Awareness

This engagement is for the successful proponent to provide a strategy, with related tactics and budget, for a multi-year plan for a year-round awareness campaign.

The objectives for the Responsible Gambling Awareness Campaign are:
1.    Promote awareness and understanding of gambling literacy (e.g., how the games work, the outcome is not predictable, gamble for entertainment not to make money) among adult Nova Scotians who gamble; and,
2.    Promote awareness and support of regulated gambling in the province. 

The response should include costs associated with the development of a creative concept and integration of the concept into collateral, including estimated hours and rates of staff people proposed. In addition, estimated costs of the recommended media buy and activation activities, with tactics for province-wide reach, are required. The proposal should also consider the various channels available to NSGC (ticket and video lottery locations, Responsible Gambling Resource Centres at the two land-based casinos, and yourbestbet.ca).