Basic Information

Reference Number

0000270038

Issuing Organization

Regional Tourism Organization 4 Inc.

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

2024-10

Title

Economic Impact Study and Market Segmentation Analysis

Source ID

PP.CO.ON.919857.C93555

Details

Location

Canada, Ontario, Stratford-Bruce Peninsula

Description

The purpose of this RFP is to invite qualified firms to submit proposals to conduct tourism economic impact research and market segmentation analysis for Perth County. The intent of the research is to accomplish the following:

Demonstrate Economic Contribution: Conduct a thorough examination of the current tourism assets and economic impact of tourism in Perth County, justifying continued or renewed support for tourism efforts including destination marketing, product development, tourism research initiatives, etc. This research will provide vital data on tourism expenditures by sector and community, highlighting the aggregate impact.
Monitor Performance and Identify Trends: Monitor the performance of the local and regional tourism industry, identifying trends that will inform strategic decision-making for future tourism initiatives.
Develop Tools for Local Government: Provide customized tools and insights to empower local government entities including Perth County Tourism (DMO) and the Regional Tourism Organization (RTO4). These resources will assist in setting priorities, informing strategic marketing efforts, and guiding infrastructure planning in alignment with tourism goals.
Identify Markets: Identify specific target market segments through a market segmentation analysis, identifying key visitor profiles, motivators, and product-market match opportunities. This information will inform strategic marketing efforts, guide future advertising, promotions, and enhance the overall effectiveness of tourism campaigns.

RTO4 is interested in working with the selected firm in establishing (a) the 5 – 6 key performance indicators in measuring and benchmarking the economic impact of tourism for Perth County and (b) a market segmentation analysis by conducting the primary research to collect the information and provide a findings report/infographic.
RTO4 would be open to investigating ground-breaking economic impact models.

Dates

Publication

2024/05/10 01:26:25 PM EDT

Bid Intent

Optional

Bid Intent Deadline

2024/05/31 12:00:00 PM EDT

Question Acceptance Deadline

2024/05/31 12:00:00 PM EDT

Questions are submitted online

Closing Date

2024/06/07 01:00:00 PM EDT

Contact Information

Karen Mitchell

519-271-7000 ext. 102

karen@rto4.ca

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

Lump sum

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Documents	Documents defining the proposal	No	No
No entries

Additional Bidding Instructions

Any submissions over the 15-page limit will be automatically excluded from the evaluation process. We expect your proposal to include the following:

The corporate name and company profile and company history.
A statement of the proponent’s understanding of the scope of the project;
A summary of your team’s experience in conducting economic impact and market segmentation research.
Identification of the project team leader/liaison and primary team members who will be working on our account and their bios.
An outline of the proposed research methodology or methodologies to be used.

Regional Tourism Organization Four Inc. Huron|Perth|Waterloo|Wellington

Details on the number of participants to be recruited, the sampling methods to be used, the format of data collection, the techniques to be used to analyse the data, and other details deemed appropriate by the firm.
An outline of your proposed approach to delivery, referencing the requirements and desired intents. Specify any assumptions.
Three client references.
A detailed description of your proposed process and how your billing process works.
A project timeline and reporting schedule.
Any other information you believe will be helpful in assessing your capabilities

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