The purpose of this Request for Proposal (“RFP") is to seek qualified agencies or consultants to support CCD in its branding initiative. The aim is to evaluate CCD's current brand identity (referred to as “Phase 1”), potentially undergo a rebranding process based on the findings of the brand audit (referred to as “Phase 2”, if required) and devise a corresponding marketing strategy (referred to as “Phase 3”).
This includes ensuring that CCD’s brand identity reflects the organization's values, vision, and personality; enhancing brand recognition and differentiation in the marketplace, and better appealing to CCD's target audiences to attract their support and strengthen brand loyalty. Additionally, the goal is to ensure consistency across all brand touchpoints, facilitate CCD's growth and expansion into new markets or segments, and maintain alignment with CCD's overall business strategy and goals, while considering new communication channels to support service innovation and reach new market segments.
This engagement is anticipated from September 16, 2024, until April 18, 2025.
