Basic Information

Reference Number

0000067663

Issuing Organization

Simon Fraser University

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

RFP 2017-AC-165

Title

SFU Brand Visual Identity and Student Recruitment Project

Source ID

PU.AC.BC.836081.C87843

Agreement Types

Canadian Free Trade Agreement (CFTA)

New West Partnership Trade Agreement (NWPTA)

Details

Location

Canada, All of Canada, All of Canada

Description

SFU is looking for a partner to work on a project basis with us. We have three projects clearly identified at this time, with others pending. As we demonstrate the anticipated success of using an external partner, we fully expect to create demand for future initiatives.

The successful Proponent will use SFU’s brand positioning statement, brand DNA and brand promise to create a unique and memorable identity for visual communications coming from SFU. This is our most immediate need and opportunity. The successful Proponent will develop a brand architecture that defines clear visual representation of SFU’s faculties, programs and initiatives, all while expressing one cohesive brand.

In order to build reputation for the institution and clarify brand promise among our stakeholders, our creative partner will then develop an institutional (i.e. SFU master brand) creative ad campaign for print and digital media (separate brief to apply). Applying the creative look and feel explored in the identity work, ideally this campaign will have a templated approach for SFU users to build visual consistency in future creative executions.

Thirdly, we have a Student Recruitment campaign with an expected briefing date of December, 2017 for in market material dates of September, 2018. (See deliverables for more details.) We recognize that in an ideal world, our visual identity work would be complete before this student campaign work began; however, we are committed to supporting Student Recruitment for their 2019 intake.

The estimated budget for this RFP is approximately CAD $225,000 including applicable taxes. Proposal over this amount will not be considered.

Dates

Publication

2017/10/03 11:48:00 AM PDT

Bid Intent

Not Available

Question Acceptance Deadline

2017/10/12 02:00:00 PM PDT

Questions are submitted online

Closing Date

2017/10/25 02:00:00 PM PDT

Contact Information

Anny Chung

7787824389

annyc@sfu.ca

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Pricing

In attached document

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Appendix B	Submission Form	Yes	No
Appendix C	Rate Bid Form	Yes	No
Appendix D	RFP Particulars	Yes	No
No entries

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