INSTRUCTIONS FOR SUBMITTING EXPRESSION OF INTEREST
Proponents must submit their proposals electronically in MS Word or Adobe PDF format and email to Michele.mcdonald@calgary.ca at or before the stated closing date and time in the EOI package.
Questions regarding this EOI must be submitted by email to the City Contact listed on the cover page.
No communications with respect to the EOI are to be directed to anyone other than the City Contact. The City is under no obligation to provide additional information and The City will not be responsible for any information provided or obtained from any source other than the City Contact.
INTRODUCTION:
Calgary Recreation is looking for an organization to be the Naming Rights Sponsor for the Calgary Soccer Centre. The sponsor will receive sponsorship opportunities and benefits that position their organization as a community leader in enabling the provision of affordable sport and recreation services in Calgary and Southern Alberta. Financial benefits received by Calgary Recreation through the naming rights and sponsorship program is a revenue generating strategy to offset The City costs and enhance programing for recreation services.
The purpose of this Expression of Interest (EOI) is for The City of Calgary (The City) to publicly promote the naming rights opportunity and determine interest of organizations who are interested in purchasing naming rights for the Calgary Recreation Calgary Soccer Centre (CSC).
PROJECT BACKGROUND:
The Calgary Soccer Centre is located at 7000 – 48 Street S.E. in the City of Calgary. The Soccer Centre hosts over 1.3 million visitors a year and accommodates a multi-sport environment hosting indoor and outdoor sports such as soccer, lacrosse, ultimate frisbee, lawn blowing, bocce ball, rugby, and flag football. It provides children, youth and adults a year-round recreational space and is the largest indoor soccer facility (nearly 240,000 square feet) in Southern Alberta. Clubs and leagues recognize the Centre as a valuable tournament facility, over 30 events are held annually and customer satisfaction ratings are high.
Since 2013, The City has made significant improvements and upgrades, and include a new Annex and artificial turf fields. The Centre now hosts 8 indoor playing fields, 3 outdoor artificial turfs fields and 1 natural turf field. A capital investment project in summer 2018, will replace all field boards in the main building, and improve the roof’s insulation valves.
Recreational spaces have a tremendous impact of the quality of life for citizens and visitors. Sport and physical activity plays a key role in improving overall health, reducing obesity rates, creating inclusiveness and supporting positive social development. The Soccer Centre is part of The City’s recreation continuum of amenities. The City’s recreation business unit operates 12 arenas, two arts centres, 12 athletic parks, eight golf courses, two leisure centres, 12 indoor pools, and a sailing school. Calgary Recreation is committed to building an active, creative and vibrant city. We work towards our vision by offering affordable and accessible recreation products and services.
PROJECT SCOPE:
The City is requesting an Expression of Interest (EOI) from companies who have reviewed the opportunity and may be interested in investing in the naming rights for the Calgary Soccer Centre facility.
In recognition of the financial commitment, unique opportunities will be provided to the company. A customized benefits package will be developed to ensure objectives are met and value is realized.
The City is publicly promoting the naming rights opportunity through several media to determine potential interest of companies to purchase naming rights for The City’s Soccer Centre.
The future scope may include subsequent discovery meetings with proposers, in assessing potential revenues to be generated and the corresponding requirement and commitment from The City in return for revenues.
INTENT:
The City intends to invite potentially interested parties into discovery/exploratory discussion meetings with The City to explore mutually beneficial marketing sponsorship opportunities.
The City is requesting responses to include the following:
1. How does the Calgary Soccer Centre sponsorship and naming rights align with your organization’s marketing or community investment objectives?
2. What are reasonable commitments for naming rights/sponsorship opportunities (in number of years) from your organization’s perspective?
3. What are key objectives that you might be trying to achieve through such a naming right/ sponsorship marketing opportunity?
4. Describe other naming / sponsorship marketing investments you have made or are presently involved in.
5. In case of a third-party provider such as a broker/marketing firm, provide the following:
a. Information on commission/fee structures.
b. Describe your firm’s experience in the provision of related services. Provide details around recent naming and sponsorship agreements within the past 3 years with property, contact information (phone and email, title and role in working with you) for two contacts at each property and the annual naming rights / sponsorship fee (or range) secured.
c. The extent of your sales network and access to interested parties.
All respondents to this EOI must provide enough information about their proposed products and services to allow for good understanding of the technology and any special features.
A short list of respondents may be established based on the results of the above evaluation criteria.
Note: No business award will be granted from participating in this EOI. A future competitive bid process may be a result of this EOI.
The naming right opportunity is posted through multiple media, and this Expression of Interest may close early if The City enters into an agreement for the stated services before the closing date of this EOI.
