Basic Information

Reference Number

AB-2024-02527

Issuing Organization

Alberta Public Sector

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

RFP 2024-0030

Title

Research Consultancy: Brand Equity Study

Source ID

APC

Agreement Types

Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

New West Partnership Trade Agreement (NWPTA) / Trade, Investment and Labour Mobility Agreement (TILMA)

TCA

Details

Location

Alberta

Dates

Publication

2024/03/28 02:00:00 AM EDT

Closing Date

2024/04/24 04:00:00 PM EDT

Contact Information

Jennifer OBrien

780-492-3497

Description

This Request for Proposal is being issued on behalf of Marketing Research and Insights (MR&I), a division of the Vice-President External Relations portfolio. The MR&I team is seeking to enter into a long term partnership with an industry expert in brand health measurement to conduct the Brand Equity study, with a potential term of six (6) to eight (8) years. The goal of this project is to track the University’s brand health over time in order to inform strategic, marketing, and branding decisions.

For more information on this solicitation, please click on the following link:

http://vendor.purchasingconnection.ca/Opportunity.aspx?Guid=98cabe07-03d7-0566-2170-90835e090000 (opens in a new window)

Disclaimer All amendments to the associated notice, including amended documents, plans and specifications (where applicable), are issued by the originator of the notice. MERX asks you to contact the buying agency directly for these amendments. MERX stipulates that potential bidders may also be required to register with the buying authority as a bidder/plan taker. The contact information can be found within the main tender document and/or on this notice abstract.