2L165-190429/A - Get Cyber Safe Public Awareness Cam (2L165-190429/A)

Trade Agreement: Canadian Free Trade Agreement (CFTA) Tendering Procedures: The bidder must supply Canadian goods and/or services Competitive Procurement Strategy: Best Overall

Proposal Comprehensive Land Claim Agreement: No Nature of Requirements:

Get Cyber Safe Public Awareness Campaign for Communications Security Establishment (CSE)

2L165-190429/A

Contracting Authority: St-Clair Denise Telephone No. - (343) 542-3671

Fax No. - (613) 991-5870 E-mail: TPSGC.padgamiace-appbmpace.PWGSC@tpsgc-pwgsc.gc.ca

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DESCRIPTION OF REQUIREMENT Communications Security Establishment (CSE) is seeking for the services of a marketing agency to develop and deliver the multi-media, multi-phased Get Cyber Safe campaign which will include the creation of a range of marketing products and activities.

The products and activities conceived must have consistent messaging that can be shared broadly among governments and partnering organizations and may include online tools and outreach products such as: web content, social media content, interactive content, videos, infographics, publications, presentations, reports, promotional items, live and online events, media and other partnership activities and products, as well as exhibit materials and products for marketing and outreach.

The products and activities for this contract will not include providing any services related to advertising.

Campaign Objectives Specifically, the campaign will aim to impact Canadians’ knowledge, attitudes and behaviour with respect to cyber security as follows:

Knowledge • Increase Canadians’ awareness of cyber security practices. • Increase Canadians’ awareness of how to protect information. • Increase Canadians’ awareness of how to protect computers/devices.

Attitude • Increase the number of Canadians who believe that protecting sensitive and/or personal information is important and necessary.

Behaviour • Increase actions taken by Canadians so that they secure their computers and devices and protect their personal information.

PERIOD OF THE CONTRACT The period of the Contract is from contract award to March 31, 2020 inclusive.

OPTION TO EXTEND THE CONTRACT The Contractor grants to Canada the irrevocable option to extend the term of the Contract by up to two (2) additional one (1) year period under the same conditions.

Option Period 1:

April 01, 2020 to March 31, 2021 Option Period 2:

April 01, 2021 to March 31, 2022

This solicitation includes mandatory and point rated technical criteria. Refer to Part 4 and Annex "C" of the Request for Proposal.

FINANCIAL EVALUATION The price of the bid will be evaluated in Canadian dollars, Applicable Taxes excluded, FOB destination, Canadian customs duties and excise taxes included.

BASIS OF SELECTION – HIGHEST COMBINED RATING TECHNICAL MERIT AND PRICE 1. To be declared responsive, a bid must:

a. comply with all the requirements of the bid solicitation; and b. meet all mandatory technical evaluation criteria; and c. obtain the required minimum of 231 points overall for the technical evaluation criteria which are subject to point rating. The rating is performed on a scale of 385 points.

2. Bids not meeting (a) or (b) or (c) will be declared non-responsive.

3. The selection will be based on the highest responsive combined rating of technical merit and price. The ratio will be 70% for the technical merit and 30% for the price.

4. To establish the technical merit score, the overall technical score for each responsive bid will be determined as follows: total number of points obtained / maximum number of points available multiplied by the ratio of 70%.

5. To establish the pricing score, each responsive bid will be prorated against the lowest evaluated price and the ratio of 30%.

6. For each responsive bid, the technical merit score and the pricing score will be added to determine its combined rating.

7. Neither the responsive bid obtaining the highest technical score nor the one with the lowest evaluated price will necessarily be accepted. The responsive bid with the highest combined rating of technical merit and price will be recommended for award of a contract.

SECURITY REQUIREMENT There are no security requirements associated with this requirement.

CANADIAN CONTENT The requirement is limited to Canadian goods and/or services.

Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.