W5830-130004/A - DND Recruitment (W5830-130004/A)

Trade Agreement: NONE Tendering Procedures: The bidder must supply Canadian goods and/or services Attachment: None Competitive Procurement Strategy: Best Overall

Proposal Comprehensive Land Claim Agreement: No Nature of Requirements:

W5830-130004/A DND/CAF RECRUITMENT ADVERTISING AND MARKETING CAMPAIGN

THERE IS NO SECURITY REQUIREMENT ASSOCIATED WITH THIS SOLICITATION. NO TRADE AGREEMENTS APPLY TO THIS SOLICITATION.

THE SOLICITATION CLOSING DATE IS JUNE 9, 2014.

Requirement The Department of the National Defence (DND) and the Canadian Armed Forces (CAF) require a Contractor to develop an innovative and integrative recruitment marketing and advertising strategy, as well as plan, manage and implement regional and national campaigns, activities and partnerships.

Sourcing Canadian Content Policy - The requirement is solely limited to Canadian goods and/or services. Trade Agreements - This procurement is not subject to any trade agreements.

Note to Bidders Bidders are reminded that in order to ensure a clear delineation between the GC's media buying agency (contract no.EP361-091572/001/CZ) and the GC's creative and planning agencies, an exclusivity clause presently forms part of the media buying agency contract. The media buying agency, and as applicable, its parent company, its subsidiaries corporation, and any body corporate of the Contractor's immediate family will not be eligible to bid on other GC procurement contracts relating to advertising. The resulting Contrat fall under this exclusivity provision as business related to advertising. Further, any subcontractor proposed by an offeror on the RFP will be bound by the same terms and conditions as the Bidder.

Canada reserves the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.

Evaluation Process Bidders MUST meet all the mandatory requirements of the RFP. No further consideration will be given to bidders not meeting any of the mandatory criteria. The mandatory criteria include: Bidders MUST demonstrate their experience and expertise in developing and executing advertising and marketing campaigns by submitting two (2) examples which were produced and completed* within the past three (3) years, as of the bid closing date.

One of the examples must be an integrated multi-media advertising and marketing campaign that targeted various audiences, and included women as a primary target audience;

One of the examples must be a campaign that addressed a change in mindset (way of thinking) Bidders MUST propose one (1) resource for each of the key categories of service identified below. The minimum number of years of experience for each is: Account Strategy and Direction - 3 years as an Account Manager, Senior Account Executive or equivalent Media Strategy and Direction - 5 years as a Media Strategist, Media Director or equivalent Digital Engagement Strategy and Direction (including Web and Interactive Multimedia) - 5 years as Digital engagement strategist, Web and Interactive Multimedia Strategist or Digital Director Creative Strategy and Direction - 5 years as a Creative Director, Executive Creative Director, Group Creative Director or equivalent Provide hourly rates in accordance with Annex "B"; and Complying with the certification requirements described in the RFP.

Period of the Contract The period of the Contract will be from date of award to March 31, 2015 with the possibility of three (3) additional one (1) year extension periods under the same terms and conditions.

Basis of Selection The responsive bid with the highest combined total (80% technical / 20% financial weighting) will be recommended for award of a Contract.

Contracting Authority Chris Ivany Communications Procurement Directorate - PWGSC Telephone No. - (613) 993-0048 Fax No. - (613) 949-1281 E-mail - christopher.ivany@pwgsc.gc.ca Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.