Basic Information

Reference Number

cb-6061-88304553

Issuing Organization

Destination Canada

Solicitation Type

RFI - Request for Information (Informal)

Solicitation Number

DC-2023-CD-06

Title

Brand Love Research and Measurement

Source ID

PWGSC

Agreement Type

None

Details

Location

British Columbia

Dates

Publication

2023/06/01 12:00:00 AM EDT

Closing Date

2023/07/04 05:00:00 PM EDT

Contact Information

Christine Duguay

(604) 638-8345

procurement@destinationcanada.com

Description

Destination Canada and Team Canada Destination Marketing Organization (DMO) partners have a knowledge gap when it comes to understanding the power of brand love on travel to and within Canada. In an effort to know our audience better, build a cohesive Canadian story and differentiate our country in the hearts and minds of travellers, we want to know how to measure brand love in a way that currently does not exist. We currently have traditional brand equity measurement processes in place; what we are seeking is to fully understand the causal impact of brand love on travel and wish to know the degree of brand love for Canada.

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