Basic Information

Reference Number

00002709581

Issuing Organization

North Island College

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

NIC-2021-003

Title

Request for Proposal Market Research

Source ID

SCRIBE

Details

Location

British Columbia

Purchase Type

Not Stated

Dates

Publication

2021/08/05 12:18:00 PM EDT

Closing Date

2021/09/01 05:00:00 PM EDT

Contact Information

Wallace, Jason

250-334-5210

jason.wallace@nic.bc.ca

Description

North Island College (NIC) is requesting proposals for a Market Research Study and Digital Audit.
This work will support the College in better understanding the changing marketplace, differentiate NIC from its key competitors, and support the strategic development of an NIC brand. The successful proposal will assess and audit NIC's website as part of a digital audit, and recommend innovative, proven strategies to communicate, engage and reach prospective students from within the diverse region NIC serves, as well as from emerging markets outside of traditional service areas. The strategy will help prioritize the College's marketing strategies that will improve the overall awareness of NIC's programming and services to internal and external communities.

Disclaimer

All amendments to the associated notice, including amended documents, plans and specifications (where applicable), are issued on bcbid.gov.bc.ca. MERX asks that you refer to bcbid.gov.bc.ca notice for these amendments. MERX stipulates that potential bidders may also be required to register with the buying authority as a bidder/plan taker. The contact information can be found within the notice abstract.