This Request for Proposals (the “RFP”) is an invitation by Invest in Canada Hub (“IiC”) to prospective proponents to submit proposals for Professional Marketing Services, as further described in Section A of the RFP Particulars (Appendix D) (the “Deliverables”).
IiC is a federal agency working to promote Canada as a premier investment destination to increase foreign direct investment (“FDI”) from more countries, into more sectors, creating more jobs. To achieve this, IiC is pursuing a digital marketing strategy to communicate FDI messaging on a variety of North American and internationally used social networks. In order to strategically execute campaigns in our target countries, IiC requires market intelligence.
IiC is looking to promote Canada as an attractive investment destination for business investment across the sectors of agribusiness, advanced manufacturing, clean technologies, digital industries, life sciences, media and entertainment, and natural resources.
Through this RFP, IiC is seeking to establish an agreement with a marketing agency of record (“AOR”) that possesses a strong global presence, has the ability to leverage existing connections, and can clearly demonstrate significant international marketing and digital media development execution experience and expertise. The AOR will support the evolution of Canada’s FDI brand and develop a strategic plan for an integrated marketing and branding campaign in targeted international markets.
