Basic Information

Reference Number

0000194133

Issuing Organization

York University

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

P21-105

Title

Digital Marketing - Division of Students

Source ID

PU.AC.ON.322261.C80817

Agreement Types

Broader Public Sector (BPS)

Canada-European Union Comprehensive Economic and Trade Agreement(CETA)

Canadian Free Trade Agreement (CFTA)

Details

Location

Canada, Ontario, Toronto

Purchase Type

Duration: 3 years
Option: + 2 + 2

Description

Address:
York University
Procurement Services
4700 Keele Street
Toronto, Ontario
Canada, M3J 1P3

Description:
York is seeking a Proponent with substantial experience and resources to provide Digital Marketing services to the Division of Students. Specifically, the selected Proponent will demonstrate superior experience and capability in recommending, executing and optimizing digital marketing strategies for higher education institutions. The Proponent will provide the Division of Students tangible recommendations, implementation support, campaign data, analysis and reporting on a weekly basis during peak campaign periods.

York will only consider Proposal submissions received from Proponents who have registered with MERX (www.MERX.com) for this competitive bid. Proposal submissions from Proponents who have not registered and obtained this Bid Document directly from MERX will be disqualified.

Tendering Website:
Proponents will find the complete RFP Documents at: https://www.merx.com/

Pricing and Payment Terms are available on the MERX website, respectively.

Procurement Method:
Open tender whereby all interested Proponents may submit a Proposal.

Estimated Quantities:
Available within the RFP Documents.

Submission Details:
Proponents shall submit their Proposal response at: https://yorku.bonfirehub.ca

Submission Deadline:
March 29, 2021 at 3:00:00pm EST.

Public Opening:
Not Applicable.
Conditions for Participation:
Available within the tender document.
Mandatory Submission Requirements:

Qualifications and Experience
Methodology
Timetable/Workplan and Transition plan
References
Deliverables
Reporting and data management
Pricing Schedule
Section 9.0 – Acknowledgement

Complete submission requirements are provided within the RFP documents.

Scored Submission Requirements:

Mandatory Requirements
Qualifications and Experience
Methodology
Deliverables
Reporting and data management
Financial Evaluation; and
Short-Listed Proponent Presentation

Complete submission requirements are provided within the RFP documents.

This procurement is covered by Chapter 5 of the Canadian Free Trade Agreement.

Delivery Date:
Service implemented by a tentative date of May 1, 2021

Duration of Agreement:
The initial term of the Agreement shall be for thirty-six (36) months, with two (2) optional twenty four (24) month extensions; for a potential Term of sixty (60) months.

Additional Options:
Available within the tender document.

Negotiation:
York reserves the right in its sole discretion to negotiate modifications to any Proposal received without becoming obligated to offer to negotiate with any other Proponent(s).

Supplier Prequalification (if applicable):

Not Applicable.

Responses must be submitted in English.

Proponents should note that information contained within this notice is subject to change. Proponents are encouraged to download the tender document which contain the most current information.

If there is a conflict between the RFP documents and this RFP Notice, the RFP documents will take precedence.

Dates

Publication

2021/03/02 02:35:38 PM EST

Question Acceptance Deadline

2021/03/18 12:00:00 AM EDT

Questions are submitted online

Closing Date

2021/03/29 03:00:00 PM EDT

Contact Information

Carolyn Fasick

416-736-2100 ext. 44626

cfasick@yorku.ca

Buyer Preferences, Guidelines & Requirements

General Requirements

- Insurance Required

Bid Submission Process

Bid Submission Type

Physical Bid Submission

Additional Bidding Instructions

All Proposals and accompanying documents must be uploaded electronically at the appropriate project on https://yorku.bonfirehub.ca. York will NOT accept hard copy Proposals.

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