Basic Information

Reference Number

0000076019

Issuing Organization

York University

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

18-153

Title

Brand Strategy

Source ID

PU.AC.ON.322261.C80817

Agreement Types

Broader Public Sector (BPS)

Canadian Free Trade Agreement (CFTA)

Details

Location

Canada, Ontario, Toronto

Purchase Type

Duration: 1 year

Description

Address:
York University
Procurement Services
4700 Keele Street
Toronto, Ontario
Canada, M3J 1P3

Description:
Objectives
This RFP is being issued to obtain Proposals for a highly qualified and experienced firm to provide brand strategy services for York. A strong integrated brand will raise York’s profile and reputation within and outside the organization. Consultation for this branding project should touch every aspect of the university (research with key stakeholders is required).
The brand strategy firm shall partner with York to meet key objectives such as:

Phase 1: To articulate a clear, compelling and differentiated brand that incorporates the new vision of the President into the institutional brand positioning.
Phase 2: To create an implementation plan that will enable the university to operationalize the brand and determine a process for usage in strategic decision-making.
To create the above within the timeline proposed project timeline referenced in section 4.4 for Phase 1 and Phase 2.

Deliverables
The Selected Proponent will conduct brand strategy services to include, but not limited to the following:

Conduct a brand assessment/review (review of current research and positioning);
Utilize consultation and research to evolve York’s brand strategy that incorporates President’s new vision and pillars and links to the UAP and includes:
- the organization’s primary audiences;
- personality;
- value proposition;
- brand positioning; and
- brand promise.
Ensure York’s brand strategy resonates with audiences;
Craft messages and messaging matrix for key audiences including a “story” and elevator pitch; and
Create a strategic implementation plan to operationalize and infuse the brand through all aspects of our work including a way to use in decision making.

Out of Scope
Brand Strategy services will not include:

Advertising campaign;
Visual identity; or
Design.

York will only consider Proposal submissions received from Proponents who have registered with MERX (www.MERX.com) for this competitive bid. Proposal submissions from Proponents who have not registered and obtained this Bid Document directly from MERX will be disqualified.

Tendering Website:
Proponents will find the complete RFP Documents at: https://www.merx.com/

Pricing and Payment Terms are available on the MERX website, respectively.

Procurement Method:
Open tender whereby all interested Proponents may submit a Proposal.

Estimated Quantities:
Available within the RFP Documents.

Submission Details:
Proponents shall submit their Proposal response at: https://yorku.bonfirehub.ca

Submission Deadline:
February 9, 2018 at 3:00:00pm EST.

Public Opening:
Not Applicable.
Conditions for Participation:
Available within the tender document
Mandatory Submission Requirements:

Qualifications and Experience
Approach
References
Case Studies
Objectives and Deliverables
Acknowledgement – Section 9.0
Pricing Schedule – Section 10.0

Complete submission requirements are provided within the RFP documents.

Scored Submission Requirements:

Mandatory Requirements
Qualifications, Experience
Approach
Objectives and Deliverables
Case Studies
Financial Evaluation; and
Short-Listed Proponent Presentation

Complete submission requirements are provided within the RFP documents.

This procurement is covered by Chapter 5 of the Canadian Free Trade Agreement.

Delivery Date:
Service implemented by a tentative date of March 12, 2018

Duration of Agreement:
It is anticipated that the completion of deliverables for the Brand Strategy project, its recommendations and implementation plan will last twelve (12) months from contract start date.

Additional Options:
Available within the tender document.

Negotiation:
York reserves the right in its sole discretion to negotiate modifications to any Proposal received without becoming obligated to offer to negotiate with any other Proponent(s).

Supplier Prequalification (if applicable):

Not Applicable.

Responses must be submitted in English.

Proponents should note that information contained within this notice is subject to change. Proponents are encouraged to download the tender document which contain the most current information.

If there is a conflict between the RFP documents and this RFP Notice, the RFP documents will take precedence.

Dates

Publication

2018/01/18 03:05:13 PM EST

Question Acceptance Deadline

2018/02/02 03:00:00 PM EST

Questions are submitted online

Closing Date

2018/02/09 03:00:00 PM EST

Contact Information

Carolyn Fasick

416-736-2100 ext. 44626

cfasick@yorku.ca

Buyer Preferences, Guidelines & Requirements

General Requirements

- Insurance Required

Bid Submission Process

Bid Submission Type

Physical Bid Submission

Additional Bidding Instructions

All Proposals and accompanying documents must be uploaded electronically at the appropriate project on https://yorku.bonfirehub.ca. York will NOT accept hard copy Proposals.

York will accept Proposals uploaded and finalized on or before the closing date and time of: February 9, 2018 at 3:00:00 pm local time. York accepts no responsibility or liability for misdirected, unreadable or incomplete Proposals.

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