24-006 - LG - #24-006 Brand Strategy and Visual Identity Development Services

The University of Waterloo is seeking the provision of Brand Strategy and Visual Identity Development Services.  We require the services of an expert and public sector experienced strategic brand communications agency with the capability to assist and guide the University of Waterloo’s brand strategy including, but not limited to: updates to our brand platform, the development of extension to our brand and/or sub-brands, key messaging frameworks, visual identity and design concepts (e.g., logo design, colour palette development, typography recommendations, illustration and photography guidelines, etc.), updates to usage guidelines and the delivery of campus wide communications and related training. The University of Waterloo invites qualified companies to submit Proposals for RFP 24-006, in accordance with the terms of this Request for Proposal (RFP). The University of Waterloo intends to select one vendor that meets or exceeds the Requirements identified in this RFP.
The RFP document is also posted free of charge on the Bonfire Portal: https://uwaterloo.bonfirehub.ca/opportunities/77057