Basic Information

Reference Number

0000078105

Issuing Organization

Centennial College

Owner Organization

Centennial College

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

CCRFP-MC-SMP18

Title

Social Media Marketing Partner Services

Source ID

PU.AC.ON.241341.C98311

Details

Location

Canada, Ontario

Description

Centennial College is experiencing steady growth in its role as a post-secondary education provider in the Greater Toronto Area. While the College is staying true to its community college roots, market changes in the post-secondary education sector demand that approaches continually evolve to meet emerging challenges. In addition, rapidly expanding technologies, shifting consumer behaviors and evolving demographics demand that increasingly sophisticated marketing communication practices be developed.
Consequently, the College is looking for a partner to make significant contributions in the areas of:

Increasing Centennial College’s online visibility and awareness in the Greater Toronto Area
Further enhancing social media engagement of the Centennial College brand and its programs
Strengthening, monitoring and tracking activities through the College’s various Social Media channels to reach brand/program/services goals
Correspondents required to cover student life and events across all campuses. This can also include off-campus events. This coverage consists of both photography, social media content creation, publishing and or scheduling depending on the event.
Correspondents will need to be able to establish and foster relationships with internal stakeholders and also investigate or uncover new events while in the field.
Live event coverage. This includes evening events. Live coverage could include, but not limited to: Tweets, Instagram Stories/posts, Snapchat Stories, FB Live etc.
All correspondence in the field should have both an extensive social media and photography background. Each correspondent will be required to wear a Centennial College contractor badge at all times.
Stay on top of and recommend new social media trends to be implemented in the Centennial College social media strategy.

This RFP is an invitation to submit non-binding offers for the provision of marketing communication services in the areas listed above.
Although our website is central to our digital strategy, our content resides in many social media sites such as Facebook, Instagram, Twitter, YouTube, and others. These robust social media channels are key to raising awareness of the College brand, engagement, and in driving traffic to the website.

Specifically, Centennial College is seeking a service provider to provide the following services:

Development of content strategy and social media marketing strategy to support brand/program/initiative/event search and reputation
Ongoing creative support on a project basis for integrated marketing and communications to support the College brand and programs and initiatives/events
Special Event coverage - pre–, during, and post-promotion
Social media creative development
Monitoring of competitor social media channels
Analytics reporting for College (and competitor) social media channels

Dates

Publication

2018/02/07 05:48:13 PM EST

Bid Intent

Not Available

Question Acceptance Deadline

2018/02/14 04:00:00 PM EST

Questions are submitted online

Closing Date

2018/02/23 02:00:00 PM EST

Contact Information

Centennial College

416-289-5000

purchasing@centennialcollege.ca

Bid Submission Process

Bid Submission Type

Electronic Bid Submission

Envelope 1 - Technical Response

Pricing

No pricing in this envelope

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Proposal submission form	As Per RFP Section 4.3, MANDATORY REQUIREMENTS	No	No
Company Profile	As Per RFP Section 4.3, MANDATORY REQUIREMENTS	No	No
Team List	As Per RFP Section 4.3, MANDATORY REQUIREMENTS	No	No
Resumes or Provision of detailed information for t	As Per RFP Section 4.3, MANDATORY REQUIREMENTS	No	No
Exemplary Projects	As Per RFP Section 4.3, MANDATORY REQUIREMENTS	No	No
Written response to Project requirements	As Per RFP Section 4.3, MANDATORY REQUIREMENTS	No	No
Conflict of Interest Declaration Form	As Per RFP Section 4.3, MANDATORY REQUIREMENTS	No	No
Insurance and Financial Requirements	As Per RFP Section 4.3, MANDATORY REQUIREMENTS	No	No
No entries

Additional Bidding Instructions

As Per RFP Section 4.3, MANDATORY REQUIREMENTS

Envelope 2 - Financial Response

Pricing

Lump sum

Bid Documents List

Item Name	Description	Mandatory	Limited to 1 file
Bid Form	As Per RFP Section 4.3, MANDATORY REQUIREMENTS	No	No
Summary of Costs	As Per RFP Section 4.3, MANDATORY REQUIREMENTS	No	No
Hourly rates of Team Members	As Per RFP Section 4.3, MANDATORY REQUIREMENTS	No	No
No entries

Additional Bidding Instructions

As Per RFP Section 4.3, MANDATORY REQUIREMENTS

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