RFP-2018-05 - Economic Development Marketing Materials

The purpose of this RFP is to solicit bids from qualified persons or organizations who are
leaders in understanding, planning and creating cutting-edge materials aimed at driving
business growth within a growing community. The successful proponent will consult and
work with staff in developing Niverville’s marketing materials to push Niverville’s economic
development agenda forward. These materials should enable Niverville to work at
attracting any sized business to open in Niverville and realize it is indeed where you belong.
In 2017, Niverville completed an Economic Growth Strategy document which has been
adopted by all of Council and the Niverville Chamber of Commerce. This document provides
the backbone on where the Town needs to invest and whom the Town should chase to
improve the job market within Niverville. The strategy also lays out the responsibilities and
opportunities of local government to enable the success of private entrepreneurs and
developers. The strategic plan brought forward measurable targets and objectives that local
government can implement.
Within the context of Niverville’s Economic Development Strategy, the marketing materials
should focus:
i. Primarily on Commercial / Industrial growth, such as manufacturing businesses; and
ii. On creation of a tourism industry which such spin-offs as a hotel.
The marketing materials should coincide with “Niverville’s brand” which could be further
adopted by key community stakeholders.