RFP#LGCA2020-01 - Liquor and Gaming Public Education Campaigns

The Liquor, Gaming and Cannabis Authority of Manitoba (“LGCA”) is issuing this request for proposals (“RFP”) as part of its ongoing public education mandate. The purpose of the RFP is to solicit proposals from qualified design and/or marketing agencies (“candidates”) to provide creative services to extend the LGCA’s award-winning public education campaigns to include messaging on liquor and gaming (“project”). These campaigns follow the delivery of a public education campaign on low-risk drinking guidelines, as well as two new campaigns on the legalities of gaming in Manitoba and low-risk gambling guidelines. The successful candidate (“consultant”) will work closely with the LGCA to ensure the creative meets the objectives described below. The LGCA plans to begin running these campaigns beginning in approximately November 2020. Campaign timelines may be adjusted to coordinate with the release of the Canadian Centre for Substance Use and Addiction’s (“CCSA”) low-risk gambling guidelines.