REQUEST FOR INFORMATION – CITIZENSHIP CHALLENGE ANIMATED VIDEO
Historica Canada offers programs that you can use to explore, learn, and reflect on our history, and what it means to be Canadian. Historica Canada’s collection includes more than 150 online educational videos for use in classrooms and for the general public. The Citizenship Challenge program encourages Canadians to learn more about Canadian civics and history through a variety of fully bilingual educational resources, which includes several animated videos [playlist] on these subjects. All media projects produced by Historica Canada are created as free, educational content to help promote learning and historical knowledge.
At Historica Canada, we recognize that the stories we tell matter – and the way that we tell them matters. We are committed to helping build a better Canada that amplifies missing voices, that recognizes multiple perspectives, that acknowledges our failings, and that celebrates our achievements.
PROJECT OVERVIEW
Historica Canada is seeking a production company or team to collaboratively develop a 5–7-minute animated video with archival images, with French and English versions.
The video will explore the history of prohibition in Canada, with a focus on the Yukon. The video will be animated, and will use archival photos as references and supporting imagery. Video scripts will be provided by Historica Canada. The target audience is the general public, but promotion will also include focused outreach campaigns to middle and high school students and teachers. The videos will live on Historica Canada’s social media channels (YouTube, Facebook, Twitter, Instagram, TikTok, etc.), website, and in our digital educational resources. The final product will be suitable for viewing in both classrooms and by the general public.
The chosen production company will have demonstrated experience working in the education sector, particularly in the field of Canadian history. The production company or team will have experience with end-to-end animation production processes, including creative direction, audio recording/directing, editing, and final packaging. In consultation with the Historica Canada team, they will work with illustrators/animators to create a visual interpretation of the scripts.
Historica Canada will work with historians and consultants, who will provide expert consultation on script development and production. All aspects of the concept, script, outreach, creative direction, and production will be required to meet with final approval from Historica Canada. This is a collaborative process. Historica Canada will be regularly engaged throughout the production process.
All videos will be made available in English and French.
PROJECT TIMELINE
17 July 2023 – RFI opens
14 August 2023 – RFI closes
21 August 2023 – Follow up meetings with top teams
5 September 2023 – Contract awarded
September 2023 – January 2024 – Production of the video
February 2024 – Video is launched
BUDGET
The maximum budget, including all taxes, is $20,000 CDN for a 5–7-minute video, versioned into a second official language (English or French).
Your budget should take into account:
- Creative direction
- Storyboards for video
- Casting and hiring 1 English and 1 French narrator.
- Post-production including audio recording/directing/mix, illustrator/animator fees, video editing, sound design, music, captions, etc.
- Second language versioning (French Producer for voice direction)
- Final deliverables in both official languages (.mp4 in vertical and horizontal)
- Contingency
Historica Canada will cover the following project costs:
- Scripting
- Script Consultant fees
- French/English translation
- Fact checking
- Marketing
- Archival image sourcing
Please note, all admin/overhead costs and applicable taxes should also be factored into the budget. The total $20,000 CDN should be inclusive of tax.
SELECTION CRITERIA
Selection will be based on the assessment of the following aspects of submission:
Work Samples and References: Quality of your portfolio, such as: your experience with similar projects including client work; your flexibility pertaining to potential shifts in project scope or timelines; integrity; and your process for developing and carrying out the project in a timely manner. Please note that the production team or company should be available during regular working hours.
Budget: Budget must be appropriate and reasonable to the project. Budget lines must be clearly defined in the submission.
No original pitch material is necessary for this RFI.
Competition is limited to Canadian companies only.
DEADLINE
An electronic copy of the submission in .pdf format is due AUGUST 14, 2023 at 5 p.m. ET to productions@historicacanada.ca productions@historicacanada.cawith the subject heading “Citizenship Challenge Video 2023 – ‘YOUR COMPANY NAME’”.
Questions may be sent to productions@historicacanada.caproductions@historicacanada.ca. No extensions will be granted. No phone calls please.
We regret that due to the high volume of applicants we are unable to provide detailed feedback to unsuccessful candidates.
This is an open and competitive process. Submissions will be evaluated immediately thereafter. Historica Canada will select the top 3 submissions for follow-up meetings by phone or video conferencing in August 2023. Please note that the services performed by the selected production company regarding the project shall be for the exclusive benefit of Historica Canada. All work products generated as well as copyright for the project shall belong to Historica Canada.
