2017-PD420 - Product Development Research & Strategy

RTO12 is seeking the expertise of a tourism product development consultant to conduct research into and to create the framework for a multi-year Product Development Strategy.

After six years in operation and after four years of exceptional domestic marketing success, RTO12 is now working to significantly increase the volume of visitors to the region by implementing various international marketing initiatives. Known collectively under the umbrella “Worldly Wise Strategy” of the RTO, one of these key initiatives in the current fiscal year - one that will ensure ongoing domestic and new international marketing success - will be the establishment of strong, differentiated product offering that distinguishes the region in the global tourism marketplace.
 
The Opportunity:
The consultant will work with RTO12 staff and stakeholders to identify competitive product opportunities for development (taking into consideration the core and potential partnership budget of the RTO) in order to attract the greatest volume of domestic and international travellers to the region.

The consultant will also make recommendations for a three-year strategy to outline the ongoing support for and investment in specific competitive tourism product that will be needed to significantly increase visitation to the region. “Product” may include tangible experiences and/or service delivery models.