CRC 21-02 - List Brokerage & Management Services

The Canadian Red Cross Society requires the services of a List Broker to support the continued health of the CRC Acquisition Mail program, a key strategy for growing and maintaining the size of our donor base.
The CRC annual direct mail program is well established and focuses on a ‘House’ program of retention and growth; and an ‘Acquisition’ program to acquire new donors.  We have proven ‘control’ packages that are statistically compared to ‘test’ packages as we strive for continuous improvement in production efficiencies, response percentages and value of gifts. 
Our annual Acquisition program consists of four mailings of an average of 400,000 to traded, rental and lapsed names plus reminder packs to multi and lapsed donors with the goal of acquiring around 70K new or reactivated donors.
On an annual basis, the successful bidder will:

• Procure lists of qualified potential donors for 4 acquisition mailings per year each including a reminder (8 campaigns total).
• Act as the intermediary between CRC and organizations that wish to trade lists with CRC, maintain detailed reporting of balance counts for a volume approaching 3 million names a year.
• Create list plan recommendations for all acquisition mailings, aiming the best cost to acquire.
• Place orders for lists to create an acquisition data file and provide all list performance data on file for decision making purposes.