Basic Information

Reference Number

0000214483

Issuing Organization

Canada Council for the Arts

Owner Organization

Canada Council for the Arts

Solicitation Type

RFP - Request for Proposal (Formal)

Solicitation Number

20211217

Title

Content Marketing Campaign for 50th Anniversary of the Canada Council Art Bank

Source ID

FD.CO.ON.564831.C60415

Details

Location

Canada, Ontario, National Capital Region

Purchase Type

Duration: 1 year

Description

This request for proposal invites full service marketing communications agencies with expertise in promotional content development and commemorative anniversary celebrations to submit proposals to develop and deliver a content marketing campaign for the Canada Council Art Bank’s 50th anniversary.
The campaign will be disseminated over a 6 – 8 month period, starting in the Spring of 2022 and ending in December. Content will be included on the Canada Council and Art Bank websites and social media channels (Facebook, Twitter, Instagram) in two languages. The Firm would be responsible for the development and execution of a content strategy, including a maximum of 50 pieces of unique content, the look and feel of the campaign to align with the Canada Council brand attributes, and work with Art Bank staff to align the rollout with the Art Bank’s planned activities throughout the period. The content could include written, audio, video, infographic and interactive components.

Dates

Publication

2021/12/17 01:29:27 PM EST

Bid Intent

Required

Bid Intent Deadline

2022/01/14 05:00:00 PM EST

Question Acceptance Deadline

2022/01/05 05:00:00 PM EST

Questions are submitted online

Closing Date

2022/01/21 05:00:00 PM EST

Contact Information

Martha Young, Operations and Marketing Coordinator

8002635588

ArtBank@CanadaCouncil.ca

Bid Submission Process

Bid Submission Type

Physical Bid Submission

Additional Bidding Instructions

The completed RFP submission shall be received electronically by email (artbank@canadacouncil.ca) on the proposal due date of January 21, 2022 prior to 5:00 pm EST (Ottawa local time). Firms are requested to keep their RFP submission size to under 20 MB. Please indicate "RFP Content Marketing Campaign for 50th Anniversary of the Art Bank" in the email’s subject line.
All proposals must be:
1) signed by a duly authorized officer;
2) include a statement that the firm has examined and understood the RFP and all addenda (as applicable), and
3) state that the Firm has the technical and financial resources and personnel to provide the services as identified in this RFP, and within the timeframes specified in this proposal.
Consulting firms are responsible for ensuring that submissions are received by the Council prior to the proposal due date and time. Late submissions received after the closing date and time will be disqualified from competition and not evaluated.

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