Information de base

Numéro de référence

0000149022

Organisation émettrice

McMaster University

Organisation propriétaire

University Advancement

Type d’appel d’offres

DDP - Demande de proposition (Formel)

Numéro d’appel d’offres

JC 04-19-736

Titre

Media Buying & Planning Agency

Code d’identité d’origine

PU.AC.ON.224221.C98699

Types d’accord

Accord de libre-échange canadien (ALÉC)

Approvisionnement dans le secteur parapublic

Canada-Union Européenne: Accord économique et commercial Global (AECG)

Détails

Emplacement

Canada, Ontario

Point de livraison

McMaster University

Type d’achat

Durée: 16 months

Description

Background and Purpose

McMaster University invites qualified bidders to submit responses for the supply of media buying and planning support in accordance with the terms of this Request for Proposal.
Proponents must quote the entire bid. Partial bids will not be accepted.

Scope/Objective

The Marketing team, part of the Communications and Public Affairs Office in the Department of University Advancement, is seeking an agency partner who can manage the media buying and planning tasks for the University. Specifically, Marketing is seeking an agency with knowledge, success and tools for purchase order allocation in order to fulfill the University’s media plans for the 2019/20 fiscal year. Media buys will include, but will not be limited to, digital, search, out of home and print. Proponents should also provide a full outline on how they can support these buying efforts including media tracking, programmatic, and reporting duties.
Increasing competitiveness between post-secondary institutions, combined with the looming end of Ontario’s enrolment boom, the status of rankings and reputational surveys, the challenges of recruiting the best students and faculty, and the importance of universities establishing a clear and prominent place for themselves, have created a growing need for McMaster to differentiate itself and to invest more actively to build the University’s reputation nationally and international.
The external advertising program is a key initiative to help differentiate and promote McMaster as a highly recognized, research-intensive University within the competitive international environments. Effective media buys are required to continue to expand McMaster’s share-of-voice through a balanced approach of earned and paid media coverage.

Afficher davantage

Dates

Publication

2019-04-29 16h25:43 HAE

Échéance de la réception des questions

2019-05-17 14h00:00 HAE

Date de fermeture

2019-05-31 14h00:00 HAE

Information du contact

James Carnemolla

905-525-9140 ext. 24587

carnemoj@mcmaster.ca

Processus de soumission

Type de soumission

Soumission électronique

Fixation des prix

Dans un document attaché

Liste de documents de la soumission

Nom de l’item	Description	Obligatoire	Limité à un fichier
RFP Proposal	RFP Proposal	Oui	Non
Aucune entrée

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