REV20240810 - DIGITAL AD MEASUREMENT AND CONTEXTUAL ADVERTISING SOLUTIONS

PLEASE READ THE FOLLOWING COMPLETELY AND CAREFULLY PAYING ATTENTION TO ALL REQUIREMENTS AND DATES.

CBC/Radio-Canada is seeking Proposals from industry in response to its Request for Proposals (“RFP) for:

Scope of Work 1 – Digital Ad Measurement of Digital Ad Measurement and Contextual Advertising solutions.
Scope of Work 2 – Contextual Advertising
An Agreement resulting from this RFP may potentially be for one (1) year with two (2) irrevocable option(s) to extend for one (1) year period(s).

1. SUMMARY OF REQUIRED GOODS/SERVICES:

The key objectives in issuing this RFP are as follows:

The provisioning of a Digital Analytics Measurement, Brand safety, and Contextual Advertising solutions. These solutions should enable CBC/Radio-Canada to measure consumer engagement and ad effectiveness with advanced metrics, provide a comprehensive view of prospects, and ensure brand safety with robust contextual targeting capabilities.

2.  MANDATORY REQUIREMENTS:
This RFP is open only to Proponents who meet each of the mandatory requirements identified in Appendix A- Scope of Work & Response Grid.
Supplier must provide concise responses to all requirements while limiting the length of each response. Indicating “YES” is not a complete answer and further detail is required to support the claim that the Proponent currently meets each of the requirements.

3. TO OBTAIN THE RFP DOCUMENTATION
As CBC/Radio-Canada uses MERX (https://www.MERX4.MERX.com/cbc) to manage its solicitation process, all Proponents must obtain the RFX documents through MERX.  Here is the link to the MERX Supplier User Guide
for new users https://www.merx.com/cms-portals/MERX/cms/public/help/guides/supplieruserguide-v1.0.pdf
 

1. Determine your eligibility to participate based on the description/objective statement for the RFP.
2. To obtain the documents you must be registered with MERX. If you are not already registered, please follow the MERX Supplier User Guide link above and/or call 1-800-964-6379.

4. COMMUNICATION WITH CBC/RADIO-CANADA

1. Any contact with CBC/Radio-Canada prior to obtaining the RFP documentation must be undertaken by e-mail only, addressed to the CBC/Radio-Canada Representative, whose co-ordinates appear below.  All e-mails pertaining to this RFP must state the RFP reference number (RFP # HR20240724) in the “Subject” of the e-mail.

2. Once the tender documents have been obtained, Proponents may have queries, require further information or clarification, or discover certain omissions or ambiguities in the RFP documents.  If so, or if there is any doubt about the meaning of any part of this RFP, must submit their questions through MERX no later than the date specified in PART I: INTRODUCTION, Table 1: Critical Dates in the RFP Process of the main document.